Via site feed
Normally, the billboard advertising a “mobile multimedia and messaging” company called Helio would have been hard to miss. Large in scale, intriguing in message, it bore the catchphrase “Don’t call it a phone” and was plastered across the scaffolding that surrounds a brown brick building called the Cheyney on 23rd Street near Eighth Avenue.
There was just one problem. Four large ginkgo trees planted by the city were blocking much of the advertisement. And on July 16, less than a week after the billboard went up, the tops of all four trees were mysteriously lopped off.
Read the rest at The New York Times.